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Rewind 2015: Indian Ads That Made News This Year

The year 2015 had its fair share of popular and controversial ad campaigns. From brands like Kalyan Jewellers who were forced to pull down their creatives after facing onli...

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Gender

Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

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Health

On Kid’s TV, Sugary Treats Pitched To Parents As Healthy

Children’s television has long been peppered with ads selling sugary snacks and drinks as fun, adventurous options for cool kids in the know. Now a study suggests tha...

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Sustainable Development

The Creator of 'Ethical Ad Blocker' Is Trying to Build an Ethical Tech Business

Since its release, Kazemi has received emails from users who didn’t get the joke. One person wondered why they couldn’t access the BBC website because they didn...

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Trending

Life After Content Blocking

Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blockin...

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Trending

Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

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Gender

These Empowering Ads Were Named The Best Of #femvertising.

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifesty...

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Gender

You’ll Never Believe Why India Is Better Than Silicon Valley For Women!

This seems rather hard to believe considering the multitude of articles written on gender discrimination against women in India. But India is a land of surprising dichotomi...

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Gender

Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

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Festivals

Cannes 2015: Ideas Are Missing In Print Ads Across The World: KV Sridhar

KV Sridhar, Chief Creative Officer, SapientNitro India who is on the Press Jury at the Cannes Lions International Festival of Creativity, 2015, says most Print advertising ...

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